oma’s eggs
Carton holds three eggs, which is how many Oma uses to make shakshuka. Their brand name, Oma’s Eggs, is a nod to the use of a proper noun in many brands to make them appear more ethical than they are. similarly, many egg brands participate in greenwashing, using earth tones to appear as though they are maintaing higher standards than they are.
Oma’s Eggs has a distinct color palette that will stand out on the shelf and take up space. The identity responds to greenwashing and “namewashing” by being a bright red brand with a friendly title that is an authentically sutainable and local production farm.
Oma’s transparency make them a choice that consumers can leave the grocery store and wake up the next morning feeling good about.