a unifying brand identity and logomark
paying homage to the 1968 Olympics held in Mexico City, this identity uses the Olympic Games as a platform to foster community and blending of cultures across nations.
each decision in the system was made to support conversation and acceptance for people from any and all demographics, most naming referencing the fight for racial equality, notably the protest at the 1968 Olympics, and the fight against sex discrimination, gender discrimination, weight discrimination, and ableism.
thank you to the wonderful life of Enriqueta Basilio for making my research process so much fun.